Define and describe the target audience(s).

There is a non-profit entity that wants to develop a campaign based on ‘Assisting the Southeast Texas Region in Providing Disaster Resilience to those with Non-mainstream Communication Needs.’ The people being served would include those with communication challenges, including SE Texas citizens who are deaf. We will start by researching the topic and gathering facts that will guide the advertising campaign. This first information provides you with some overview details and thinking, allowing you to get started properly with your research. Content submitted with be tested for plagiarism and duplication.
Step 1 for Week 1. Start doing research about the following concept. Following up what’s stated above, your first work is to start finding facts related to (a) communication from public officials to the public during emergencies, such as incoming hurricanes, (b) responsibilities and activities of emergency services personnel to inform and assist the public during emergencies, from initial planning through the end of the event, (c) understanding of varieties of people in a service area, like Southeast Texas during emergencies—‘everyday people,’ ‘the elderly who live on their own,’ ‘the elderly who live in special housing and special conditions, financially limited people who may not have evacuation resources, deaf citizens, physically challenged people, emotionally challenged people — plus others that you identify and describe. Keep one document with all the materials you find, kept as a bullet point list. You MUST SAVE citation information about each piece of material you find. Cite each source you use using APA 7th citation style. (See more at: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html)
With good research, the next step is to create a good fact sheet. So, your assignment in Week 1 is to start the research and submit your initial ‘Annotated Bibliography’ of all the good facts your find. That first document is due by Sunday 10/23 in the correct folder, as found within this assignment.
Following information relates to future thinking and planning.
Some of the following steps can evolve in different orders, so plan accordingly. Define and describe the target audience(s). Start to plan for creative development of the campaign—consider announcer / talent for broadcast, state objective(s), define the ‘sales theme,’ create slogans and positioning and branding ideas, determine creative approach(es)
With a good fact sheet, the next step is to create a media plan – what media will be used and how will it be used? Research the budget and costs for media buys.
Create an Integrated Marketing Communication plan.