Which side are you on?

[Use this link https://www.youtube.com/watch?v=yM7fLJ18b3Y to watch on YouTube if the embedded video does not play].
The film Art & Copy and the adage.com article Creative Differences highlight the debate over creative versus hard-sell advertising involving those who believe ads should move people versus those who believe ads should just move or sell products. The “poets” or proponents of creativity, argue that advertising must build an emotional bond between consumers and brands rather than focusing on product features and benefits. The “rationalists”/”killers” argue that the primary function of advertising is to sell the product rather than creative win awards.
Which side are you on? Support your position with material/arguments from the film and article.