Select one of these organizations: “dave or chime”

Subject selected is Neo Banks. Select one of these organizations: “Dave or Chime”
You need to prepare a case study analysis of the marketing strategy of an organisation. To do this, you need to critically evaluate journal articles and case studies in the field of marketing strategy. You should make as much use as possible of the online resources available through eLibrary.
You should explain what the organisation’s marketing strategy is, what value it creates, identify the major problems that exist, discuss alternative solutions, show how the marketing strategy can be supported by other business activities, and present the challenges it faces in the future.
Present the Findings: You need to conduct research on your selected organisation. You may refer to different sources to strengthen your case study. In addition to the resources in the eLibrary such as ebooks, journal articles as well as websites, you can also include interviews and/or hands-on research.
Next, you need to identify the major problems evident in your case. Each analysis of a problem should be supported by facts given in the case, together with the relevant theory and concepts from the course. It is important that you search for the underlying problems, for example, market entry failure may be only a symptom of the underlying problem of lack of understanding of customer needs.
You need to analyse and organise the information and divide your Findings section in your case write-up into sub-sections, one for each problem, using relevant headings and sub-headings.
You need to refer to foundational constructs, concepts, frameworks and paradigms in marketing strategy here.
Future Challenges, recommendations and implementation plan: you need also to write-up the conclusion, future challenges, recommendations, and implementation plan for the case study. You should identify key risks that threaten the organisation and opportunities that lie ahead. These may arise from consumer change, competitive action, environmental change or internal factors. It is likely that threats arise from several different sources. After identifying these threats, you should make some recommendations about how to monitor and address them.
Recommendations
• Choose which of the alternative solutions should be adopted
• Elaborate and justify your choice explaining how it will solve the major problems
• This should be written in a persuasive style.
• You need to refer to foundational constructs, concepts, frameworks and paradigms in marketing strategy here.
Implementation
• Explain what should be done, by whom and by when
• Provide a rough estimate of costs (both financial and time)