CAMPAIGN COMMUNICATION PRESENTATION ASSIGNMENT INSTRUCTIONS OVERVIEW For this as

CAMPAIGN COMMUNICATION PRESENTATION ASSIGNMENT INSTRUCTIONS
OVERVIEW
For this assignment, assume the role of a political consultant making an initial presentation to a
candidate for whom you wish to work. You will create a 10–15-slide PowerPoint presentation in
current Turabian format that focuses on the importance of communication in a political
campaign. This will include, but is not limited to, analysis of the campaign’s communication
strategy (TV and/or radio commercials, flyers, other literature, press releases, etc.). The
presentation must address not only the modes of communication you will use, but also how those
modes will benefit and promote the candidate.
INSTRUCTIONS
You must:
 Provide a background of traditional communication techniques (2–3 slides);
 Clearly define the main communication strategies for the campaign, including possible
options for your client to consider (2–3 slides); and
 Include a review of past, current, and proposed campaign communication approaches as
well as the final recommendation for the candidate (6–9 slides).
The presentation must also include a total of 8–10 minutes of student-spoken audio. Include at
least 5 scholarly references in addition to the course textbooks and the Bible in the presentation.
Include graphics where appropriate, and demonstrate creativity.
Use of graphics must comply with relevant intellectual property laws, including correct graphics
attribution; correct citations in the notes section; and permissions statements.