Please upload your Case Analysis 2 here by answering Customer Value Funnel questions #3 and #4 (see p. 198 in textbook ). Apply ALL of the organizational factors and relevant customer factors. You are welcome to make reasonable inferences/ assumptions if these factors were not expressly addressed in the case and, though not required, you may cite outside sources. Please refer to pp 4-5 in the Syllabus for instructional guidelines and grading rubric 2 (below) for this assignment. [About 3 pages, original appendices may be added]. This case may be done as a solo effort or in teams of 2 or 3.
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