Watch this documentary first: Screening one : Your screening assignment this wee

Watch this documentary first:
Screening one :
Your screening assignment this week is two documentaries – both from the PBS Frontline series and produced by Journalist and Media Scholar Michael Rushkoff. They both look at similar content, at two different times in recent history.
The first film – Merchants Of Cool – is from 2001 and deals with a pivotal time when Madison Avenue was realizing that the old advertising models they used to use – based upon the 30 second TV commercial had ended. The Golden Demographic (or Audience) was the Teenager, and they didn’t watch traditional TV. This doc takes a great look at the emergence of social trends at the infancy of the World Wide Web. It seems quaint now.
Merchants Of Cool link:
https://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
Watch documentary second:
Screening two:
The second documentary Generation Like looks at the same problems 14 years later – in 2014 – and comes to different conclusions. The Correspondent/Producer David Rushkoff, reassesses his conclusions from 2001 and comes to different conclusions in the emergence of Facebook and Social Media Dominance.
Generation Like link:
https://www.pbs.org/wgbh/frontline/film/generation-like/
-Then, Read chapter 4 attached in additional materials.
-After reading the powerpoint I uploaded of chapter 4 answer these questions below:
Page one:
1) What is the value of discovering the needs and wants that exist in the marketplace? Answer in more than 100 words
2) What is the relationship between the target market and the 4Ps?Answer in more than 100 words for each question
Page two:
-After watching the two documentaries, consider the following questions in a 275 word essay:
1 – From what you know about the music and marketing environment 20 years ago, do you think that the picture presented by Rushkoff in “Merchants of Cool” is accurate? How much of the material analyzed by Rushkoff -the “Midriffs”, the “Mooks” – do you recognize?
2 – From Merchants of Cool, consider the current status of Brittany Spears in the public spotlight. What about professional wrestling? Has it changed much in the 20 years since the making of the film?
3- In the second documentary “Generation Like” Rushkoff changes his mind about his initial conclusions. What opinions has he changed? Is he more optimistic or pessimistic in the second documentary made almost a decade and a half later?
4 – It has been six years since Generation Like was made. Do you think Rushkoff’s change of opinion on marketing and commercial influence may have changes since 2015?
5 – What’s your opinion? Do you agree that Marketers have as much power and influence over their consumers as Rushkoff fears?
6 – How does the new problems, scandals and pressure from Washington DC, facing Facebook in 2021 change the picture painted about the social media giant in the second documentary. (If you are unaware of the current problems Facebook is having, research it and attribute your sources.)
7 – What is your general reaction to the two films? What surprised you? What confirmed things you already knew and believed?
Answer these questions in Essay form (proper grammar, spelling, paragraphs, attribution).