Description Assignment Details:

Imagine that you are a manager of information technology working for your organization’s chief information officer and that they have approached you with a new project. For this new project, you are asked to support the chief marketing officer (CMO) in the creation of work instructions that the employees of your organization will use to create and post to the organization’s social media platform. The program is called The Social Media Ambassadors Initiative, and the CMO explains to you that they want to engage the organization’s employees in helping promote the great things about working for the organization and that the audience includes your customers, shareholders, and potential future employees.

In a 4-page/content (APA Format) MS Word document, create the instructions that employees will need to follow to set up and post to the organization’s Facebook account. Address the following:

In the directions on setup, define the actions to establish an account and set the most stringent privacy features.
In the instructions for making a post, define the process for making a written post, and provide guidelines for what is appropriate and inappropriate.
Define the process of uploading photographs and the policy that governs the use of photographs. Also, define the process to like a post and the process to edit and delete a post.
Ensure that the instructions that you provide are clear, are easy to follow, and contain explicit detail to enable a novice user to follow them

Social Media Ambassadors Initiative: Employee Instructions for Posting on Facebook

[Your Organization Name]
Prepared by: [Your Name]
Date: [Insert Date]

Introduction

The Social Media Ambassadors Initiative is designed to engage employees in promoting the positive aspects of working at [Your Organization Name]. Employees will share updates, photos, and stories about their experiences to reach our audience, which includes customers, shareholders, and prospective employees. These instructions provide clear, step-by-step guidance for creating a Facebook account, posting content, and following organizational policies.

1. Setting Up a Facebook Account

Step 1: Access Facebook

Go to www.facebook.com using your preferred web browser.
Click Create New Account.

Step 2: Provide Your Details

Enter your first and last name, a valid email address or phone number, password, date of birth, and gender.
Use a professional email address if possible.

Step 3: Confirm Account

Verify your account through the email or phone confirmation code sent by Facebook.

Step 4: Configure Privacy Settings

Go to Settings & Privacy → Privacy Checkup.
Set your account visibility to Friends only for posts and photos.
Adjust who can find you using your email or phone number to Only Me.
Enable Timeline and Tagging settings to require approval before others tag you in posts.
Set your account so that search engines outside of Facebook cannot link to your profile.

Step 5: Two-Factor Authentication

Enable Two-Factor Authentication in Settings → Security and Login → Two-Factor Authentication for added security.

2. Making a Written Post

Step 1: Access the Posting Interface

Click on your organization’s Facebook page (if using a company-managed account) or your personal profile designated for the Ambassadors Initiative.
Click the “Create Post” box at the top of the feed.

Step 2: Compose Your Post

Write a brief, engaging message about your experience or updates from the organization.
Use professional, positive, and inclusive language.
Keep posts concise and on-topic, ideally 2–4 sentences.

Guidelines for Appropriateness:

✅ Share accomplishments, events, and positive stories.
✅ Use respectful, professional language.
✅ Ensure content aligns with company values.

Inappropriate Content:

❌ Avoid posting political opinions, religious debates, or controversial topics.
❌ Do not share confidential company information.
❌ Avoid offensive, discriminatory, or harassing language.

Step 3: Add Hashtags or Mentions

Include approved hashtags provided by the CMO.
Tag colleagues only with their consent.

Step 4: Publish

Click Post. Confirm the post appears correctly on the feed.

3. Uploading Photographs

Step 1: Access Photo Upload

Click Photo/Video in the posting interface.

Step 2: Select Photos

Upload files from your computer or mobile device.
Ensure photos are professional and approved for public sharing.

Step 3: Apply Photo Guidelines

Only post photos of company events or with explicit consent from individuals featured.
Do not post images containing sensitive or proprietary information.
Include descriptive captions and tags if applicable.

Step 4: Post Photo

Click Post once the photo and caption are ready.

4. Interacting With Posts

Liking a Post

Click the “Like” button below the post to show engagement.
Use professional discretion—only like posts relevant to the organization’s mission and values.

Editing a Post

Click the three dots (…) on the upper-right of your post.
Select Edit Post, make changes, and click Save.

Deleting a Post

Click the three dots (…) → Delete → Confirm deletion.
Use deletion only for posts with errors, policy violations, or outdated content.

5. Review and Compliance

Double-check all posts for accuracy and adherence to guidelines.
Remember that posts are public and reflect the organization.
Report any accidental policy breaches to the CMO immediately.
Maintain professional and respectful engagement at all times.

Conclusion

By following these detailed instructions, employees can participate in the Social Media Ambassadors Initiative safely and effectively. Clear adherence to privacy, posting etiquette, and content policies ensures that employees’ social media activity strengthens the organization’s public image while protecting both personal and company information.

References (APA 7th Edition Example)

Facebook. (n.d.). Managing your privacy settings on Facebook. https://www.facebook.com/privacy

Facebook. (n.d.). How to post and share on Facebook. https://www.facebook.com/help