Imagine you are a marketing specialist for a large corporation. The company wants to market their employees on social media.

Create a poster providing tips for employees. Include a mix of relevant images and suggestions. For example, be mindful of posts that are sympathetic to all races and genders and sensitive questions like personal net worth and so on.

Set up your poster in Microsoft Word with a landscape orientation. Set the size to US legal (8.5 inches by 14 inches). Set all margins to .5 inches. Use appropriate font and good use of white space.

Your poster must include:

A relevant title/headline
At least 3 graphics
A link to 1 credible source

In the content of the poster, you must:

Discuss at least 6 tips for creating a professional online persona.
Describe how social media can benefit one’s career.
Describe how social media can hurt one’s career.

After creating your poster, write a 350- to 700-word summary on why you selected the tips you included on the poster. Include 1 source of your choice to support your claims.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Writing Your Paper and Designing the Poster:

Step 1: Understand the Assignment

Read carefully to note that you must create both a visual poster and a written summary.
Identify the key requirements: poster layout (landscape, US legal, .5-inch margins), graphics, headline, tips, benefits/risks of social media, credible sources.

Step 2: Brainstorm Poster Content

List at least 6 professional online persona tips, for example:
1. Be mindful of your language and tone.
2. Avoid posting personal financial details.
3. Share content that respects all races, genders, and cultures.
4. Use a professional profile photo.
5. Regularly update profiles to stay relevant.
6. Highlight career achievements without oversharing.
Identify how social media can benefit your career: networking, showcasing expertise, personal branding.
Identify how social media can hurt your career: inappropriate posts, oversharing, unprofessional content.

Step 3: Plan Poster Layout

Use landscape orientation and US legal size (8.5 x 14 inches).
Keep margins at 0.5 inches.
Choose readable fonts (like Calibri, Arial, or Segoe UI).
Make use of white space to avoid clutter.
Decide where the headline, graphics, and text sections will go.

Step 4: Select Graphics

Choose at least 3 relevant images:
- A professional headshot example.
- A social media icon collage.
- An infographic illustrating do’s and don’ts.
Ensure images are high-quality and visually appealing.

Step 5: Write Poster Content

Start with a clear, engaging headline. Example: “Build Your Professional Persona Online”.
Organize tips in bullet points for readability.
Include a section for benefits (networking, visibility) and risks (oversharing, reputational damage).
Add one credible source as a reference link. Example: LinkedIn Career Tips

Step 6: Design the Poster in Word

Open Word → Page Layout → Orientation → Landscape.
Set paper size to US Legal (8.5 x 14 inches).
Set all margins to 0.5 inches.
Insert your headline at the top, large and bold.
Place your graphics thoughtfully around the poster.
Add bullet points for your tips.
Include a section summarizing benefits and risks.
Add the source link at the bottom.

Step 7: Write the Summary

Write 350–700 words explaining why you selected the tips.
Discuss how each tip supports a professional persona.
Explain the importance of balancing social media benefits and risks.
Include at least one credible source for support.
Proofread for grammar, clarity, and word count.

Suggested Source for Summary:

Forbes: How Social Media Can Affect Your Career

Creating a Professional Online Persona: Tips for Employees