Imagine you are a marketing specialist for a large corporation. The company wants to market their employees on social media.

Create a poster providing tips for employees. Include a mix of relevant images and suggestions. For example, be mindful of posts that are sympathetic to all races and genders and sensitive questions like personal net worth and so on.

Set up your poster in Microsoft Word with a landscape orientation. Set the size to US legal (8.5 inches by 14 inches). Set all margins to .5 inches. Use appropriate font and good use of white space.

Your poster must include:

A relevant title/headline
At least 3 graphics
A link to 1 credible source

In the content of the poster, you must:

Discuss at least 6 tips for creating a professional online persona.
Describe how social media can benefit one’s career.
Describe how social media can hurt one’s career.

After creating your poster, write a 350- to 700-word summary on why you selected the tips you included on the poster. Include 1 source of your choice to support your claims.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Creating Your Poster and Summary

Step 1: Plan Your Poster Content

Identify 6 professional tips for employees on social media. Examples:
1. Use a professional profile photo.
2. Be mindful of language and tone.
3. Avoid sharing personal financial information.
4. Respect diversity in posts (race, gender, culture).
5. Share content that highlights expertise and achievements.
6. Update your profile regularly and maintain consistency across platforms.
Explain social media benefits: networking, personal branding, showcasing skills, career opportunities.
Explain social media risks: inappropriate posts, oversharing, damage to professional reputation.

Step 2: Design Your Poster in Microsoft Word

Open Microsoft Word → Page Layout → Orientation → Landscape.
Set paper size to US Legal (8.5 x 14 inches).
Set all margins to 0.5 inches.
Choose readable fonts (Arial, Calibri, Segoe UI) and sizes that are easy to scan.
Headline: Add a clear and engaging title, e.g., “Building Your Professional Persona Online”.
Graphics: Insert at least 3 relevant images (e.g., professional headshot, social media icons, infographic on do’s and don’ts).
Content layout: Use bullet points for the 6 tips, and separate sections for benefits and risks.
Source link: Include one credible source, e.g., LinkedIn Career Tips.
Ensure white space is used effectively to avoid clutter.

Step 3: Write the 350-700 Word Summary

Introduction: Explain the purpose of the poster and why professional online presence matters.
Explain each tip: Discuss why you included each of the 6 tips and how they help maintain professionalism online.
Discuss benefits and risks: Explain how social media can help or harm one’s career.
Conclusion: Summarize your reasoning and emphasize the importance of mindful social media use.
Include 1 credible source to support your claims, for example:
- Forbes: How Social Media Can Affect Your Career

Step 4: Review and Finalize

Check for grammar, clarity, and word count (350–700 words).
Make sure the poster is visually appealing and easy to read.
Confirm that the source link is credible and properly cited.

Building a Professional Online Persona for Career Success