QUESTION

Persuasive Messaging

After reading Chapter 11, complete the following assignment and post it in the forum.

As team lead in a company, you have been asked to recruit employees to participate in a charitable event. This could be a charity walk or race, an event, a participation in community action. Using https://www.canva.com/, create a flyer and post it in the discussion (do not post as an attachment) along with a brief statement of why people should volunteer for this event. Use the “Add Content” function, i.e. the ⊕ icon in the toolbar above.

Then, in less than 100 words, post a comment in the discussion board with your flyer. Explain your choices and how they relate to the textbook readings assigned thus far in the course (Chapters 1, 2, 11, and if applicable, 9 and 10). Be sure to quote, cite, and reference our class textbook.

SOLUTION

📌 Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Assignment Guide

Step 1: Choose a Charity Event

Pick a real or realistic event for your flyer. Example:
“TeamUp for Hope: 5K Walk to Support Mental Health Awareness”

Step 2: Design Your Flyer Using Canva

Go to Canva.com, search “Charity Event Flyer” in templates, and customize with:

Title: Clear and bold (e.g., “Join Us for a Purpose!”)
Details: Date, time, location, contact info
Visuals: Engaging images that represent the cause
Call to Action: Use persuasive language like “Make a Difference” or “Step Up for Change”

Once finished, download or get the image URL or embed code, then use the ⊕ “Add Content” option in your discussion post to insert it directly—not as an attachment.

Step 3: Write a Short Persuasive Message (Under 100 Words)

Include a short paragraph explaining why others should join and link it to your flyer and class textbook concepts.

Step 4: Connect to the Textbook (Quote + Cite)

In your comment, reference at least one textbook concept—particularly from Chapters 1, 2, 11, or others if relevant.

Example:

“According to Locker & Kienzler (2021), persuasive messages must ‘reduce resistance by using emotional and rational appeals’ (p. 252). I used both—highlighting community impact and ease of participation in the flyer.”

📌 Example Post

Flyer Embedded Below (Use Canva Embed or Image URL):

(Insert your Canva flyer here using the ⊕ “Add Content” option.)

Comment (Under 100 Words):

This flyer uses color psychology, emotional appeal, and a strong call to action to recruit volunteers for a local 5K walk supporting mental health. As Locker & Kienzler (2021) note, effective persuasive messaging includes both logic and emotion to motivate action (p. 254). The flyer emphasizes community, simplicity of participation, and a meaningful cause—aligning with principles of audience-centered design (Chapter 2). I also chose a clean, easy-to-read layout as recommended in Chapter 1 for professional communication.

Reference:
Locker, K. O., & Kienzler, D. S. (2021). Business and administrative communication (12th ed.). McGraw-Hill Education.