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Paper 4: Promotional Marketing

For this fourth assignment, continue to build off your last three papers. Please provide at least a 500-word Marketing Plan for your promotional strategy.

Based on your first three papers, determine how you will reach your customers as a business so they buy your product. As it is a requirement that you create a commercial for your product, you must include a script and a description of the production of the commercial. Include scenery, actor description, product placement, and context of why you made these selections.

Since the promotional strategy may include some pricing tactics, placement tactics, and even product differentiation (customization), you should ensure that you are building off the other three papers to align with the papers for your product.

Other promotional tactics should be clearly outlined, such as sales pitches, fliers, billboards, or any other infomercial selling the product. Remember to explain why you are marketing the product this way, who you expect to see the advertisement, and why the customer would be convinced to buy your product. The product’s practicality and the marketing campaign’s practicality will weigh heavily on the scoring of your project, meaning that if the product is so difficult to produce, it might be considered a not viable investment.

Finally, create an ROI analysis (Return on Investment Analysis) of your promotional plan, showing how many sales will be generated from the commercial and the marketing tactics. For example, a company called GoDaddy spent its entire marketing budget on one 30-second commercial at the Superbowl but returned $100 million in sales during the next two years. Will your plan pay off like their plan did?

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Structuring and Writing Your Paper

1. Understand the Assignment:

• The task at hand is to create a Marketing Plan for your promotional strategy, building off the ideas from your previous three papers. This will involve several components: defining how you’ll reach customers, creating a commercial, and including promotional tactics to market your product effectively.

• You need to also consider the practicality of the product and its marketing. The assignment asks you to evaluate how feasible and profitable the strategy is, with an ROI analysis included.

2. Begin with Research:

• Review Previous Papers: The marketing plan should align with the ideas and concepts from the previous three papers, so go back and review your previous work. Identify key strategies from those papers that are relevant to marketing your product.

• Product Understanding: Before you create the marketing plan, ensure you have a clear understanding of the product you’re promoting. What makes it unique? Who is your target audience? Why would they want to buy it?

3. Structuring Your Paper:

• Introduction (1 paragraph):

  • Briefly introduce your product and its core selling points. Recap the main findings from your previous papers and explain how your marketing strategy will build on them.

  • Mention that your marketing plan will include promotional tactics like commercials, pricing strategies, and product differentiation, as well as an ROI analysis.

• Target Audience and Customer Outreach (1 paragraph):

  • Explain who your target customers are (e.g., age, income, location). Discuss what makes your product appealing to them.

  • Describe how you plan to reach these customers. Will you use digital marketing, traditional advertising, or a mix of both? Consider social media platforms, SEO, and paid ads.

• Promotional Strategy (1-2 paragraphs):

  • Commercial Strategy: Outline the key elements of your commercial. Describe:

    • Script: Write a concise, engaging script for the commercial. Focus on how it will communicate the product’s benefits and appeal to the target audience.

    • Production Description: Discuss the setting (e.g., indoor, outdoor, urban, etc.), the actors (e.g., age, appearance, role), and the context of the commercial. Why are these choices significant for your audience?

    • Product Placement: Describe where and how the product will be showcased in the commercial. Explain the visual emphasis.

  • Other Promotional Tactics: List other strategies like sales pitches, fliers, billboards, and infomercials. Describe why each of these tactics is suited to your marketing goals. For example, billboards might work well for high-traffic locations if your product is aimed at urban dwellers.

• Pricing and Placement Tactics (1 paragraph):

  • Discuss any pricing strategies you will use (e.g., competitive pricing, value-based pricing). Explain why your pricing approach is ideal for your target audience and how it fits your overall marketing strategy.

  • Describe how and where your product will be placed (e.g., online store, physical locations, or special retail partnerships).

• Product Differentiation (1 paragraph):

  • Explain how your product will be differentiated from others in the market. Will you offer customization, unique features, or benefits that competitors don’t provide? Discuss why this will attract customers and how it’ll be marketed.

• ROI (Return on Investment) Analysis (1 paragraph):

  • Create an ROI analysis for your marketing plan. Discuss how many sales you expect to generate from the commercial and the other marketing tactics you’ve outlined.

  • Use a simple example of projected sales to show potential returns. Compare it to a real-world example like GoDaddy’s Superbowl commercial, mentioning the cost of the commercial, the expected sales generated, and how you believe your plan can achieve similar results.

4. Conclusion (1 sentence):

• Summarize your promotional strategy by reasserting why this marketing plan is both practical and profitable. Emphasize how each aspect of your plan ties into making the product a successful venture.

5. Final Touches:

• Proofread: Carefully proofread your paper for clarity, grammar, and coherence. Ensure your ideas flow logically from one section to the next.

• References: Include any references that you’ve used to support your plan, such as case studies, marketing theories, or consumer data.

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