Objective

In this assignment, you will examine and apply storytelling to motion content. You will create a storyboard for a 30-second commercial based on a professional brand. This is a big project that requires a lot of conceptual work — don’t wait until the last minute to begin this assignment!

By the end of this assignment, you should be able to:

Apply motion design principles to aesthetic solutions for a commercial brief.
Create a clear and coherent professional commercial storyboard.

Instructions

Congratulations! This is your biggest and final project for the week. Great job! You’ve come a really long way in a short period of time and are well on your way to becoming excellent media communications professionals. For this assignment, you will be creating an 8-panel storyboard for a 30-second commercial.

1. Download your script:

Samsung_CommercialScript_4.5.p… .pdf348 KB

2. Download your commercial brief:

Samsung_Brief_4.5.pdf310 KB

4. If you wish to include the Samsung Diamond logo, download the zipped PNGs below:

SamsungDiamond_Logos.zip34 KB

5. You will be using a pencil and paper for this assignment. If you would like to use a printed storyboard template, you can download it here.

6. Your storyboard must:

Be 8 panels long
Follow the provided script for dialog and plot
Use motion content principles to tell the story

7. Draw out your storyboard panels on pencil and paper. You may:

Draw your motion symbols directly onto your storyboard panels using a pencil
Apply the motion symbols from this zip file to the storyboards you place in your PowerPoint:
MotionIcons_4.4.zip45 KB

8. Take photos of your storyboard sketches, scan them in, and place them in a PowerPoint document.

9. If you are using the motion symbols from the provided zip file, place them on your storyboard panels where you intend to indicate motion.

10. Write any dialog from the script beneath each storyboard frame as the dialog occurs during your commercial.

11. Save your file with the naming convention: FirstNameLastName_30SecCommercial4.4.pptx and upload your file to the completion field below

TIP: Your storyboards may illustrate an animated commercial, a commercial with live actors, or a combination of both. Pay extra attention to how you can use aesthetic principles and fundamentals to frame your shots and tell your story.**

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide: How to Structure and Complete Your 30-Second Commercial Storyboard

This assignment challenges you to blend creativity with structure by applying motion design to a Samsung commercial storyboard. Let’s break it down:

✅ Step 1: Understand the Assignment

Before drawing anything, read these files carefully:

Samsung_CommercialScript_4.5.pdf – This is your script. It includes dialog and scene instructions.
Samsung_Brief_4.5.pdf – This outlines the product focus, target audience, tone, and brand identity.
Optional: Download SamsungDiamond_Logos.zip and MotionIcons_4.4.zip to add motion and branding visuals to your storyboard.

✅ Step 2: Gather Materials

You’ll need:

Pencil and paper
A printer (optional, for storyboard templates)
A phone/scanner to capture your drawings
PowerPoint for digital submission

Optional Downloads:

[Storyboard Template PDF] – to make formatting easier
[MotionIcons_4.4.zip] – for drag-and-drop movement indicators

✅ Step 3: Plan Your 8-Panel Storyboard

Each panel should represent about 3–4 seconds of screen time in a 30-second commercial.
Your storyboard should:

Follow the script exactly
Match the branding and tone of Samsung
Show camera framing, movement, and motion effects
Include dialog below each panel at the moment it happens

✅ Step 4: Sketch Your Storyboard

Draw each of the 8 panels on paper. Keep it clean and legible.
Think about:
- Shot types: close-up, medium, wide
- Transitions: fade in/out, cuts
- Movement: zoom, pan, spin (use icons or sketch arrows)
- Composition: product placement, symmetry, background

✅ Step 5: Capture Your Panels Digitally

Take clear photos or scan your 8-panel storyboard.
Insert each image into a separate slide in PowerPoint.
If using motion icons, drag them from the ZIP folder into the PowerPoint and overlay them as needed.
Type in the dialog under each panel, aligned with your storyboard frame.

✅ Step 6: Finalize and Submit

Title your PowerPoint file: FirstNameLastName_30SecCommercial4.4.pptx
Review for clarity, proper flow, and alignment with the script.
Upload your final PowerPoint to the assignment portal.

📝 Pro Tips:

Use directional arrows to show movement (e.g., zoom in, slide left).
Refer to real commercials for inspiration on visual storytelling.
Stay true to Samsung’s modern, tech-savvy branding.

Need help with shot ideas or layout inspiration? Just ask—I can help you brainstorm storyboard scenes!

Creating a 30-Second Storyboard for a Samsung Commercial