Apply key concepts from the Marketing
Communications Strategy to a real-world business or organization. The goal is to
analyze and develop a strategic marketing communications plan based on the theories and
frameworks discussed in class.

1. Select Business: www.wbcchurch.org (Example I want to use)
2. Conduct Research: Utilize course materials, case studies, and external sources to
gather insights on the company’s marketing communications strategy.
3. Develop a Strategic Plan: Apply key marketing communication concepts to
propose a comprehensive strategy that improves or expands the current approach

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Strategic Marketing Communications Plan for Windsor Village Church

1. Introduction

Windsor Village Church (WBC) is a faith-based organization that serves as a spiritual and community hub. To enhance engagement, reach a broader audience, and strengthen its brand identity, a well-defined marketing communications strategy is essential. This plan will analyze the current approach and propose an optimized marketing communications strategy.

2. Business Overview

Website: www.wbcchurch.org
Industry: Faith-based Organization
Mission: To empower individuals through faith, service, and community outreach.

3. Current Marketing Communications Analysis

Strengths:

Strong local presence and community trust.
Engaging social media platforms (Facebook, Instagram, YouTube).
Active congregation and volunteer base.

Weaknesses:

Limited use of data-driven marketing strategies.
Inconsistent messaging across digital platforms.
Underutilization of email marketing for outreach.

Opportunities:

Expansion into digital evangelism through podcasts and live-streaming.
Leveraging influencer marketing with faith-based thought leaders.
Enhancing engagement through targeted social media campaigns.

Threats:

Competition from other churches and online faith communities.
Declining in-person attendance due to digital alternatives.

4. Target Audience Analysis

Primary Audience:

Existing congregation members.
Local community members seeking faith-based guidance.

Secondary Audience:

Online audiences interested in virtual worship and faith content.
Young adults and millennials looking for faith-based digital content.

5. Strategic Marketing Communications Plan

A. Brand Messaging Strategy

Develop a unified messaging framework that aligns with the church’s core values.
Ensure all communication (website, social media, email) reflects consistency.
Implement a storytelling approach highlighting community impact stories.

B. Digital Marketing Strategy

Website Optimization:

Improve SEO with relevant keywords for faith-based searches.
Create dedicated pages for community programs and virtual services.

Social Media Strategy:

Implement a content calendar for consistent engagement.
Develop short-form video content for Instagram and TikTok.
Increase live-streaming events and interactive Q&A sessions.

Email Marketing:

Segment audience for personalized newsletters.
Create automated welcome emails for new members.

C. Community Engagement & Offline Strategies

Organize monthly outreach programs and promote them through digital platforms.
Partner with local businesses for sponsorships and collaborative events.
Develop branded merchandise to increase community visibility.

D. Metrics & Evaluation

Track social media engagement rates and follower growth.
Monitor website traffic and conversions for online sermon views.
Use email marketing analytics to measure open and click-through rates.

6. Conclusion

By implementing this strategic marketing communications plan, Windsor Village Church can enhance its outreach, engage a larger audience, and strengthen its impact both locally and online. A cohesive and data-driven approach will ensure sustained growth and brand visibility in the faith-based community.