You will develop and submit a strategic audit report reviewing the basic Strategic steps the company has followed in the last years:
1. Its Mission
2. Vision and Values
3. the specific Market segments it is targeting
4. the Business opportunity for growth
5. its competitor, industry and environmental analysis
6. Summarizing resulting in a SWOT matrix.
You will need to:
· Apply and highlight the concepts and theories learned in the course
· Identify areas of improvement you may find whilst auditing the company, in particular how did the corporation deal with COVID19
Formalities:
· Type of Report: PowerPoint
· Number of pages: minimum 10
· The in-text References and the Bibliography must be in Harvard’s citation style.
· Please follow the professor’s tips to produce a great report and great pitch.
📌 Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!
Here’s how you can structure your Strategic Audit Report in PowerPoint:
Slide 1: Title Slide
- Title: Strategic Audit of [Company Name]
- Subtitle: A Review of Strategic Steps and Future Opportunities
- Your Name
- Course Name & Professor’s Name
- Date
Slide 2: Introduction
- Brief overview of the company
- Purpose of the audit
- Key areas covered in the report
Slide 3: Mission Statement
- Present the company’s official mission statement
- Explain how it aligns with its business model and operations
- Provide a critical evaluation (strengths and areas for improvement)
Slide 4: Vision and Core Values
- Company’s vision statement
- Key values that guide its business operations
- How the company upholds these values in its strategic decisions
Slide 5: Target Market Segments
- Define the company’s primary and secondary market segments
- Key demographics and consumer behaviors
- How the company differentiates itself from competitors in these segments
Slide 6: Business Growth Opportunities
- Expansion strategies (e.g., new products, geographic expansion, digital transformation)
- Potential partnerships, acquisitions, or investments
- Any recent strategic moves made by the company
Slide 7: Competitor, Industry & Environmental Analysis
- Competitor Analysis: Key competitors and market positioning
- Industry Trends: Market size, demand shifts, technological changes
- Environmental Factors: Economic, social, and regulatory influences
Slide 8: COVID-19 Response & Adaptation
- How the company navigated the pandemic
- Changes in strategy (e.g., digital transformation, supply chain management)
- Long-term impact and lessons learned
Slide 9: SWOT Matrix
- Strengths: Competitive advantages
- Weaknesses: Areas for improvement
- Opportunities: Market trends and business growth potential
- Threats: Competition, economic risks, regulatory changes
Slide 10: Recommendations & Conclusion
- Summary of key findings
- Strategic recommendations for future growth
- Final thoughts on the company’s competitive position
Slide 11: References
- Use Harvard citation style for in-text references and bibliography
- Cite books, articles, reports, and any data sources
Additional Tips for a Great Presentation:
✔ Use visuals (charts, infographics, competitor maps)
✔ Keep text concise (use bullet points, avoid long paragraphs)
✔ Ensure brand consistency (align slides with company’s branding)
✔ Practice your pitch (speak clearly and confidently)
Would you like help designing the slides? 🚀
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