For this skills assessment, we ask you to run a crawl of travelpass.com. You will find that, with the default settings, ScreamingFrog will struggle to complete a crawl. To complete the assessment, we ask that you adjust your settings in ScreamingFrog to allow you to complete a crawl. Be prepared to discuss your methodology.

we ask that you find and describe in a 2-4 slide presentation any technical issue(s) you identified and how you suggest they be solved.

Finally, please incorporate into your presentation some indication as to why the client should care about any issue and solution you describe by referencing KPIs. Feel free to incorporate this into your slides or as an additional slide, as needed. No need to be specific with hard data or percentages, directionality alone is plenty for this task. E.g. “X will improve CTR and organic traffic” is enough detail for this aspect.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide to Completing Your Screaming Frog Crawl Assessment

Step 1: Adjust ScreamingFrog Settings for a Successful Crawl

Before starting, you need to configure ScreamingFrog to ensure it successfully completes the crawl of travelpass.com. Follow these steps:

1. Increase RAM Allocation – Go to Configuration > System > Memory & Storage and allocate more RAM to ScreamingFrog.
2. Adjust Crawl Limits – Under Configuration > Spider > Limits, ensure there are no unnecessary restrictions that could block your crawl.
3. Enable JavaScript Rendering – If the site heavily relies on JavaScript, enable Configuration > Spider > Rendering > JavaScript.
4. Modify User-Agent – Some websites block certain crawlers. Change the user-agent under Configuration > User-Agent.
5. Check Robots.txt and Meta Directives – Ensure ScreamingFrog isn’t being blocked by robots.txt or meta directives in Configuration > Robots & Directives.
6. Use a Crawl Delay – If the server blocks rapid requests, adjust the crawl speed under Configuration > Speed.

Step 2: Identify Technical Issues

After running the crawl, analyze the data for common SEO technical issues:

• Broken Links (404 Errors) – Found in the Response Codes tab.
• Redirect Chains & Loops – Check under Redirection (3xx Responses).
• Duplicate Content Issues – Found in the Content tab.
• Missing or Duplicate Meta Data – Check Meta Description and Title tags.
• Slow-Loading Pages – Review load times under Performance Metrics.

Step 3: Create a 2-4 Slide Presentation

Your presentation should concisely describe the technical issues found and propose solutions. Structure it as follows:

1. Slide 1: Title & Objective
   • Clearly state the purpose: “Identifying & Resolving Technical SEO Issues on travelpass.com.”
2. Slide 2: Key Issues Found
   • List 2-3 significant technical issues with a brief description.
3. Slide 3: Recommended Solutions
   • Provide actionable solutions for each issue.
4. Slide 4 (Optional): Why It Matters to the Client (KPI Impact)
   • Explain how resolving these issues will improve CTR, organic traffic, page load speed, and overall user experience.

Step 4: Be Ready to Discuss Your Methodology

In your discussion, explain:

• How you adjusted ScreamingFrog settings to complete the crawl.
• Why the identified issues are important.
• How your recommended solutions align with SEO best practices.

By following these steps, you’ll have a structured and well-supported assessment ready for submission!

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