Research McBride’s Current Marketing Approach

Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride’s customer base.

Create a 5- to 7- slide Microsoft^® PowerPoint^® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.

• What is the current approach McBride is marketing?
• What target market does that approach reach?
• How could McBride use the internet to improve its reach to a broader market?
• Why would that approach appeal to your new market?
• What costs would be reduce from their current budget and transferred to the new internet budget?

• Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

  Step 1: Understand the Assignment Requirements

  Before you begin, carefully read the instructions provided. Your task is to create a 5- to 7-slide PowerPoint presentation (with speaker notes) proposing a marketing idea to help McBride Financial Services expand its customer base.

  Step 2: Research McBride’s Current Marketing Approach

  To make a strong recommendation, you need to analyze McBride Financial Services’ existing marketing efforts. Research and answer these questions:

  • What marketing strategies are they currently using?
  • Who is their target market?
  • What are the strengths and weaknesses of their approach?

  Step 3: Identify a New Marketing Idea

  Think of an innovative marketing strategy that McBride could implement. Consider:

  • Digital marketing strategies, such as social media, SEO, or email campaigns.
  • Partnerships with real estate agents or banks.
  • Promotional offers to attract new clients.

  Step 4: Justify Your Idea

  Once you have a marketing idea, explain why it is a good fit:

  • How will it reach a broader audience?
  • What are the benefits over the current approach?
  • How does it align with McBride’s services?

  Step 5: Address the Cost Factor

  Your plan should include a cost analysis:

  • Identify the current marketing costs.
  • Explain which costs can be reduced (e.g., print advertising, direct mail).
  • Show how the new approach reallocates funds efficiently (e.g., digital ads, social media campaigns).

  Step 6: Create the PowerPoint Presentation

  Now, structure your 5- to 7-slide presentation:

  1. Title Slide – Include your name, course, and project title.
  2. Current Marketing Approach – Explain what McBride is currently doing.
  3. Target Market Analysis – Describe the current audience.
  4. New Marketing Idea – Present and explain your marketing strategy.
  5. Why This Approach Works – Justify how it expands the audience and benefits McBride.
  6. Cost Adjustments – Show where money is being reallocated.
  7. Conclusion – Summarize key points and provide a call to action.

  Step 7: Add Speaker Notes

  Each slide should have detailed speaker notes to explain your points. These should act as a script, ensuring your presentation is well-structured and clear.

  Step 8: Review and Refine

  Before submitting:

  • Check for clarity and coherence in your slides.
  • Ensure proper formatting (consistent fonts, professional design, readable text).
  • Proofread your content to eliminate errors.

  By following this structured approach, you’ll create a compelling and well-organized presentation that meets all the assignment requirements!