Organizational Diagnostic: Conducting a PESTELE and SWOT Analysis for Business Success

Organizational Diagnostic
Instructions
You’ll learn about the small business you’ll be collaborating with throughout the term and will conduct a thorough organizational diagnosis using the PESTELE framework and SWOT analysis. The organizational diagnosis will help you to have a deep understanding of the external marketing environment and unique values of your client’s business.

PESTELE analysis
A PESTELE analysis is a tool, or a framework to understand, analyze, and monitor the external marketing environment (macro-environmental factors) that have an impact on the business. The results from the PESTELE analysis could be used to identify threats and weaknesses for a SWOT analysis. PESTELE stands for:  P – Political | E – Economic | S – Social | T – Technological | E – Environmental | L – Legal | E – Ethical

Identify the significant factors stated that could impact your client’s business, discuss why they are important and what specific impact they might have. Below are some examples of things that might be considered in each of the factors. You do not need to address all of these. ONLY discuss the factors that will impact your business. If they will not have an impact, you can mention this.

Political: Labor law, government policies, taxation, trade restrictions, political stability, etc.
Economic: Economic growth, exchange rates, interest rates, inflation, unemployment rates, disposable income, unemployment rates, etc.
Social: Population growth, age distribution, education, cultural differences, lifestyle and trends, health and welfare, etc.
Technological: Innovation, technological growth, research, skilled resources, tech awareness, automation and AI, etc.
Environmental: Weather, natural disasters, environmental policies, climate change, pressure from NGOs, etc.
Legal: Employment law, copyright law, trade unions, health and safety, consumer protection, laws addressing discrimination issues, etc.
Ethical: Bribery, confidentiality, intellectual property, international trade ethics, reputation, equal opportunities.

SWOT analysis
Conducting a SWOT analysis is a powerful way to evaluate a business irrespective of the size of the business or the number of employees. The SWOT analysis is a technique that we use to determine and define a company’s Strengths, Weaknesses, Opportunities, and Threats. Most commonly, we use SWOT analysis to determine how closely a business is aligned with its growth trajectories and benchmarks for success. We assess and evaluate the internal and external factors through SWOT analysis.

Strengths (s) and weaknesses (W) refer to internal factors. These are usually the resources and experiences that are readily available to you. External factors, on the other hand, influence and affect the business and the individuals connected with the business. These factors are usually connected directly or indirectly to an opportunity (O) or threat (T). External factors are typically the things that your business does not control.

After you conduct both the PESTELE and SWOT analyses, come up with the following:
Based on information from the client presentation in class as well the PESTELE and SWOT (i) identify the three main challenges your client may be facing and discuss why you think these challenges should be addressed.
Propose HIGH-LEVEL strategies to overcome the three major challenges you identified.

Writing instructions
Your assignment will be graded based on the elements mentioned above in the assignment instructions as well as criteria such as the quality of your analyses and strategies; feasibility of your proposed strategies; quality and readability of your paper; grammar and punctuation; following the APA guidelines; etc.
This assignment will be the outcome of thorough research. Cite your sources using the APA guidelines – both in-text citation as well as citation in the references section at the end of the paper. You should also follow the APA guidelines for formatting the paper. Note: Single line spacing is acceptable in tables (i.e. the SWOT).
Your sources should be peer-reviewed journal articles, trade journals, news articles, organizational websites, etc., with an emphasis on peer-reviewed journal articles. Feel free to reach out to our UCW librarians if you’d like to learn how to find peer-reviewed journal articles from our library website.
Use headings and sub-heads throughout the paper so that it’s easy for me to follow your points.
Use Times New Roman, 12-font, 1.5 line spacing.
Do not exceed 10 pages excluding the title page, references pages, and the appendix (if there’s any). Write your name, ID, course title, and section in the title page.
company: https://lonewolf.consulting/

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Embarking on an organizational diagnostic can seem daunting, but with a structured approach, you can navigate this assignment effectively. Here’s a step-by-step guide to assist you:

1. Understand the Assignment Requirements

• Objective: Conduct a thorough organizational diagnosis of a small business using the PESTELE framework and SWOT analysis.
• Deliverables:
  • A detailed PESTELE analysis identifying significant external factors impacting the business.
  • A comprehensive SWOT analysis evaluating internal strengths and weaknesses, as well as external opportunities and threats.
  • Identification of three main challenges the client may be facing, supported by insights from the analyses.
  • High-level strategies proposed to overcome these challenges.

2. Gather Information About the Client’s Business

• Client Presentation: Review any materials or notes from the client’s presentation in class to understand their operations, mission, and market position.
• Additional Research: Explore the client’s website, industry reports, and recent news articles to gain a comprehensive view of their business environment.

3. Conduct the PESTELE Analysis

• Political: Examine factors such as labor laws, government policies, taxation, trade restrictions, and political stability. Determine how these elements influence the client’s operations.
• Economic: Assess economic growth, exchange rates, interest rates, inflation, and disposable income levels. Analyze their impact on the client’s financial health and market demand.
• Social: Consider population growth, age distribution, education levels, cultural differences, and lifestyle trends. Discuss how these social factors affect the client’s target market and product offerings.
• Technological: Investigate technological advancements, innovation rates, research and development activities, and automation trends. Evaluate how technology presents opportunities or challenges for the client.
• Environmental: Look into environmental policies, climate change effects, and pressure from NGOs. Determine the environmental considerations relevant to the client’s operations.
• Legal: Review employment laws, copyright regulations, health and safety standards, and consumer protection laws. Analyze their implications for the client’s business practices.
• Ethical: Reflect on issues like bribery, confidentiality, intellectual property rights, and equal opportunities. Discuss the ethical standards that the client must uphold.

Note: Focus only on the factors that significantly impact the client’s business. If a particular factor is not relevant, mention this briefly.

4. Perform the SWOT Analysis

• Strengths: Identify internal resources and capabilities that give the client a competitive advantage.
• Weaknesses: Highlight internal limitations or areas where the client lacks resources.
• Opportunities: Point out external factors or trends that the client can leverage for growth.
• Threats: Recognize external challenges or risks that could hinder the client’s success.

5. Identify Three Main Challenges

• Based on your PESTELE and SWOT analyses, pinpoint three significant challenges the client is currently facing.
• Provide a detailed discussion on why these challenges are critical and the potential impact on the business if not addressed.

6. Propose High-Level Strategies

• For each identified challenge, suggest strategic approaches to overcome them. Ensure these strategies are:
  • Feasible: Realistic and achievable given the client’s resources and capabilities.
  • Aligned: Consistent with the client’s mission, values, and long-term objectives.
  • Impactful: Capable of effectively mitigating the identified challenges.

7. Adhere to Writing and Formatting Guidelines

• Quality of Analysis: Ensure your analyses are thorough, insightful, and well-supported by evidence.
• Clarity and Readability: Present your ideas in a clear, organized, and concise manner.
• Grammar and Punctuation: Proofread your paper to eliminate grammatical errors and typos.
• APA Guidelines:
  • Citations: Use in-text citations for all sources of information, following APA style.
  • References: Include a reference list at the end of your paper with full citations of all sources used.
  • Formatting: Apply APA formatting to your document, including title page, headings, and spacing. Note that single line spacing is acceptable in tables (e.g., the SWOT analysis).

8. Utilize Credible Sources

• Prioritize peer-reviewed journal articles, trade journals, news articles, and reputable organizational websites.
• Ensure your sources are current and relevant to the client’s industry and the topics discussed.

9. Seek Support if Needed

• If you’re uncertain about finding peer-reviewed articles or need assistance with research, reach out to the UCW librarians for guidance.

By following this structured approach, you’ll be well-equipped to conduct a comprehensive organizational diagnosis and develop strategic recommendations that provide valuable insights for your client.

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