Developing a Game-Winning Strategy: How to Create a Transformative Business Move

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Congratulations! In your first executive brief, you generated some great insights about the playing field
and competitors and how your own organization stacks up. Now you will transition from looking back to
looking ahead. You will develop your “How to Win” strategy that will feature your game-winning move!
Your CEO has clarified that you need to think expansively and recommend a move that is transformative
rather than incremental. To help with this, you have decided to consider each of the seven common
winning moves outlined in the Week 6 Lecture Notes and pick one of them as your preferred gamewinning move.
You know that your game-winning move will be a decisive choice for the company. But in choosing this
move (as is the case with any strategic initiative), the company will risk money and resources. If your
move is the right one, you will grow sales and profits and beat your competitors. If your move is the
wrong one, you risk disappointing your investors and letting your competitors gain competitive advantage.
Given the importance of this decision, you will evaluate each of the seven common winning moves and
then do a deep dive into the attractiveness, feasibility and risks of your chosen strategy.
Your CEO is expecting your second executive brief in Week 8 to summarize your analysis of the strategy
you believe offers the most potential and your recommendation for the game-winning move that you will
be presenting in Week 10.
Instructions for Assignment 2
Your objective is to create a game-winning move, not just evaluate other people’s moves. For this
assignment, do NOT recommend a move that is identical or very similar to a real-life move made by your
company. For example, don’t recommend that Tesla/Apple/Google/Uber/etc. invest in self-driving car
technology or recommend that CVS acquire Aetna as those are all in

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step 1: Understand the Assignment Requirements

• Objective: Develop a transformative “How to Win” strategy featuring a game-winning move for your organization.
• Scope: Evaluate each of the seven common winning moves from Week 6 Lecture Notes and select one as your preferred strategy.
• Deliverable: Prepare a second executive brief summarizing your analysis and recommendation, to be presented in Week 10.

Step 2: Review the Seven Common Winning Moves

• Action: Revisit the Week 6 Lecture Notes to familiarize yourself with the seven common winning moves.
• Purpose: Ensure a comprehensive understanding of each move to effectively evaluate their potential for your organization.

Step 3: Evaluate Each Winning Move

• Criteria: Assess the attractiveness, feasibility, and risks associated with each move.
• Method: Analyze how each strategy aligns with your organization’s strengths, market position, and long-term goals.

Step 4: Select Your Game-Winning Move

• Decision Factors:
  • Transformative Impact: Choose a move that offers significant change rather than incremental improvements.
  • Alignment: Ensure the move aligns with your organization’s mission and vision.
  • Competitive Advantage: Consider how the move positions your organization ahead of competitors.

Step 5: Conduct a Deep Dive Analysis

• Attractiveness: Evaluate the potential benefits and value creation of the chosen move.
• Feasibility: Assess the resources, capabilities, and time required to implement the strategy.
• Risks: Identify potential challenges, uncertainties, and mitigation strategies.

Step 6: Develop Your Executive Brief

• Structure:
  • Introduction: Briefly outline the purpose of the brief and the selected game-winning move.
  • Evaluation Summary: Summarize your assessment of all seven moves, highlighting why the chosen move stands out.
  • Deep Dive Analysis: Present detailed insights into the attractiveness, feasibility, and risks of the selected strategy.
  • Recommendation: Clearly state your proposed game-winning move and justify your choice.
• Tone: Maintain a professional and persuasive tone, as if addressing the CEO and executive team.

Step 7: Prepare for the Week 10 Presentation

• Action Plan:
  • Visual Aids: Develop slides or other visual materials to support your executive brief.
  • Rehearsal: Practice delivering your presentation to ensure clarity and confidence.
  • Feedback: Seek input from peers or mentors to refine your presentation.

By following this structured approach, you’ll be well-equipped to develop a compelling and strategic game-winning move for your organization.

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