Explain the URL Role Please note, points will be deducted for overuse of cita

 
Explain the URL Role
Please note, points will be deducted for overuse of citations. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.
Assignment Instructions:
Explain URL and why you as the analyst should care about its importance.
Explain the URL parameters. 
Explain cookies and why these matter in web analytics.
Assignment Resources:
Class:  You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept.  The relevancy is noted in that they build on the structural foundation of web analytics.  We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process. 
Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments.  Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.
Cookies:
2016: Cookies
2015: Google Analytics Cookies Usage on Websites
2011: Web Analytics and Cookies 
2007: Locate book “Web Analytics 2.0” by Avinash Kaushik in the APUS Library, Chapter 4 pages 141-142, and 126-140 will be most helpful.  Web_Analytics_An_Hour_a_Day_Chapter4.pdf
URLs
2011: Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging
(n.d.) Guide to URL Tracking in Google Analytics
2007: Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, Chapter 6 pages 126-131 will be most helpful.  Web_Analytics_An_Hour_a_Day_Chapter6.pdf
Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:
Smith, John
WEDB122 I001 Fall 12
Assignment 3 Readings: Please review the Week 3 Lesson for the reading materials.
Lesson Objectives:
Demonstrate the importance of understanding URL parameters and sub-domains
Explain how the web analyst should be aware of the URL usage
Describe and explain why page tagging may be affected by URL structures
Grading Rubrics
WEBD122 Intro to Web Analytics Assignment Rubrics
Week 3 Assignment Grading
All written assignments will be assessed according to this rubric.  
Assessment Rubric
Exemplary
Accomplished
Developing
Beginning
Points Available
Comments
Student explained URL and why you as the analyst should care about its importance. Demonstrate the importance of understanding URL parameters and sub-domains
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Student explained the URL parameters in detail. Explain how the web analyst should be aware of the URL usage.
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Student explained cookies and why these matter in web analytics. Described and explained why page tagging may be affected by URL structures.
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Writing Format – Using a MS Word Document
Write the paper in APA format. Grammatical, spelling or punctuation—the writing is grammatically correct, clear and concise.  The response is well formulated and easy to read and understand.  Correct terminology was used when needed. See references below:
What is plagiarism? | Scribbr: https://www.youtube.com/watch?v=Uk1pq8sb-eo
Writing Help: http://apus.libguides.com/c.php?g=241212&p=1603794
Purdue Online Writing Lab: https://owl.english.purdue.edu/owl/resource/560/01/
APA and MLA Citation Game Home Page: http://depts.washington.edu/trio/quest/citation/apa_mla_citation_game/
Student effectively wrote the paper using provided format.
Student partially wrote the paper using provided format.
Student wrote the paper with limited and meaningless use of provided format
Student failed to use provided format.
10
Total
100