On average, how many days per week do you purchase a Starbucks coffee? If zero,

On average, how many days per week do you purchase a Starbucks coffee? If zero, why?
Would you pay $3.00 for a Tall-sized (12 oz) plain coffee at Starbucks? Would you pay $3.00 for a large cup of coffee (12 oz) at McDonalds? What is your perception of the difference?
If the price of the Starbucks cups of coffee was raised to $3.10, would your decision in #2 change? How about if it was raised to $3.50?
Assume that the Tall size is 12 oz and sells for $3.10 and that the Venti size is 20 oz and sells for $5.00, which one is the better value?
Using your best guess as to Starbucks’ product cost of each size (Tall @ $3.00 and Venti @ $5.00), which one would produce the higher contribution margin ratio? Explain your reasoning.
The 1% price increase appears to be a short-term decision. If you were the Product Manager for Starbucks, would you choose an increase of 1% every six months, 2% every year, or 5% the first year and 0% for the next two years? Why?
The Product Manager has designed an Anniversary Coffee called: “Chocolate-infused vanilla latte with a hint of mint topped with whipped cream. As the head “Chef” for new products, what factors must be taken into consideration if the new coffee is to sell for $4.50 for a Tall with a contribution margin of 50% ?
The Balanced Scorecard is a set of performance targets and results relating to four dimensions of performance: financial, customer, internal process and innovation. It recognizes that organiza­tions are responsible to different stakeholder groups, such as employees, suppliers, customers, com­munity and shareholders. What specific actions does Starbucks engage in to maintain high performance targets for the customer?