To write a report about the Hershey Company, you need to include the following questions and have data and references. 800~1000 words
Research:
Read the latest Annual Report, 10K, 10Q
Listen to latest quarterly conference call, Earningscast.com
Morningstar, Yahoo Finance, CNBC, Marketwatch articles
There are questions:
What is the market size of the industry and growth rate?
Does the company have a higher growth rate than the industry and competitors?
Is the company gaining market share?
What are competitor growth rates, market shares, and their profitability trends?
Is Price, Volume, or Services growing? What are the cost trends, SGA trends?
Individual product lines: pricing vs unit/subscriber/user growth?
Does the company have higher profit margins than competitors?
Are operating margins expanding or contracting?
What are working capital and capex trends?
Does the company need to invest more in the future?
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