Answering these questions requires 600 to 800 words of text (excluding reference

Answering these questions requires 600 to 800 words of text (excluding references), and references are required, and the company I need is Hershey.
Read the latest annual report, 10K, 10Q
Listen to the latest quarterly conference call, Earningscast.com
Morningstar, Yahoo Finance, CNBC and Marketwatch articles
What is the market size and growth rate of this industry?
Is the company’s growth rate higher than that of its industry and competitors?
Is the company gaining market share?
What are competitors’ growth rates, market shares, and profitability trends?
Are prices, volumes or services increasing? What are the cost trends and SGA trends?
Individual product lines: pricing vs. unit/subscriber/user growth?
Are the company’s profit margins higher than those of its competitors?
Are operating margins expanding or contracting?
What are the trends in working capital and capital expenditures?
Does the company need to increase investment in the future?
What you can expect: