The Destination of the research project is “Malgas, South Africa”
1. Please paraphrase Parts 1 & 2 and make all quotes into own words and attach a screenshot from GPTZero and ZeroGPT showing 0% AI detection.
2. Redo the Part 2 Competitive Analysis and please create Part 3 & 4 as instructed below:
3. A synthesis based on the destination’s tourism strengths, weaknesses, problems, and issues. Here are some questions that will help with creating the Synthesis.
•Are there effective governmental, semi-governmental, and industry leadership? Why?
• Are there strong tourism resources, products, facilities, and infrastructure? Why?
• Are tourism offerings at this destination sustainable? Socially, economically,
and environmentally? Why?
• Are (potential) traveler market segments clearly identified and well understood?
• Are there effective marketing communications to its target markets?
• What about community involvement?
• In facing the Coronavirus, are there any other aspects of the destination that may become
obstacles or opportunities for tourism development?
• What are current events or issues may be impacting?
4. Create a Tourism visioning and action plan | (Largest Section)
– What is your tourism vision for the destination?
– What could be some effective promotional strategies, i.e., positioning? Your promotional slogan? Image projection? Targeted segments?
– How are you going to manage the potential negative impact of tourism?
– Suggest 3-5 creative initiatives that the destination can act upon in the near future.
– Your recommendations need to demonstrate an understanding of the sustainability principles of the destination community, design, and the target market’s needs.
• Your team will need to provide enough details of your initiatives so that the local CVB can potentially act upon them.
• Explain why these suggested initiatives can be an essential starting point for improving the destination’s tourism performance.
attach a screenshot from GPTZero and ZeroGPT showing 0% AI detection.
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