New Venture Concept Statement – 3045IBA A new venture concept is an overview of

New Venture Concept Statement – 3045IBA
A new venture concept is an overview of a new product or service proposal. In this assessment, you are individually expected to come up with a business idea (concept) and write a 1500-word assessment to outline your new venture concept.
Desсrіption
You should cover the following aspects:
A desсrіption of the product or service being offered. In your desсrіption, you should describe the benefits of the product or service (Module 1)
The intended target market(s) (Module 3)
A desсrіption of how the product will be positioned relative to similar ones in the market (Module 4)
Information about the founder(s) of the firm (Module 2)
Format and Submission
Maximum of 1500-words, excluding the title page, reference list, appendices. Type font size must be a minimum of 12. Type spacing must be 1.5 with new paragraphs indented. Margins should be at least 25mm on all four edges of each page. Your cover page should include a statement of the word count, your name and student number. Word counts will comprise all text material contained within the body of the written assignment. This will include in-text citations, quotations, and any headings (if used). This will also include any information presented in tables or figures which are included within the body of the assignment in addition to your Abstract or Executive Summary (if you are required to include one). Information included outside of the main body of the assignment (e.g., university cover page, title page, reference list/bibliography, appendices) will NOT contribute to the word count. 10% of your total marks shall be deducted for exceeding the word limit (10% +/- word count is allowed).
The assignment should be written in a Word document (doc/docx).
This submission link allows draft attempts, providing you the opportunity to check text matching for unintended plagiarism. Note that it is OK for things like references and direct quotations in quotes properly cited to be included in the matching % given.