Design a questionnaire for ‘Chef’s Charisma’, a South Asian restaurant in the Western Sydney region. Saraf, the marketing manager would like to measure her client’s satisfaction with the restaurant and their net promoter scores.
The main aims of the questionnaire are:
To gather important personal (demographic) information
To seek customers’ evaluation for the restaurant’s ‘tangible’ features (e.g., parking areas, dining area, rest rooms, seating arrangements, food presentation, quality of food etc.)
To collect respondents’ assessment of the restaurant’s service (e.g., speed and quality of service, effort towards a special request, making clients feel special, anticipation of customer needs and wants, customer’s best interest at heart etc.)
To determine clients’ net promoter score
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