Strategic communication plays a pivotal role in crisis and change management by

Strategic communication plays a pivotal role in crisis and change management by providing a structured framework for timely and transparent information dissemination. During crises, it helps manage perceptions, addresses concerns, and mitigates reputational damage. In times of change, it facilitates employee understanding, fostering a positive organizational culture. Clear, consistent messaging underlines leadership credibility, while two-way communication channels enable feedback and adaptation. By aligning communication with organizational goals, strategic communication navigates uncertainties, builds resilience, and helps regain stakeholder trust. Overall, it serves as a critical tool in guiding organizations through challenges, ensuring stability, and fostering resilience in the face of crisis and change.
In your discussion post, address the following:
Why is effective leadership needed during a crisis or organizational change? What can happen if leadership fails during these times?
What are some factors that lead to organizational change?
Provide a thorough explanation of two strategies to deal with crises.