Description: In Sustainability, we deal with complex and interconnected challenges that involve many stakeholders. In this assignment, you are tasked with arguing the business case for sustainability and developing a short case study on a company that has recently adopted or improved its sustainability strategy.
((You must choose a company that recently adopted/ improved sustainability strategy. )) Guidelines for Using Generative AI: Students are expected to make use of Generative_AI with this assignment. Attribution: Students must clearly attribute any content generated by AI. This includes direct quotes, paraphrases, and any ideas generated by AI tools. They should specify which parts of their paper were assisted by AI and cite the AI tool used, in accordance with the ASU Academic Integrity Policy. An examples of how to cite material from Gen AI. (Attached)
Enhancement and Critical Analysis: While students can use Gen-AI to brainstorm, draft, or gather initial insights, they are required to critically analyze and enhance AI-generated material with their own thoughts, research, and analysis. This means going beyond what the AI provides, questioning its suggestions, and integrating course concepts and readings for a deeper exploration of the topic.
Original Contributions: Students should clearly delineate their original contributions, including their analysis, conclusions, and recommendations. They should provide a reflection on how AI-assisted content helped shape their understanding or approach to the topic.
Requirements: Milton Friedman’s (1970) essay on “The Social Responsibility of Business Is to Increase Its Profits” has long been cited by managers, politicians, and business scholars alike to argue against various forms or social responsibilities of businesses. (You can find the original essay in the Library Resource Organizer or on the Internet: https://timesmachine.nytimes.com/timesmachine/1970/09/13/223535702.html?pageNumber=379)Links to an external site.
what you should do,
(1) Engage with Friedman’s arguments by reading his famous essay and briefly summarize his main lines of argument. Why, according to Friedman, should the social responsibility of a business be to increase its profits? (1 point)
(2) Why might businesses have responsibilities other than increasing their profits? Essentially what is the business case for sustainability? Use references to support your arguments. (2 points)
(3) Write up a mini-case for an organization of your choice, that has recently adopted or implemented a sustainability strategy or initiative. The case study should explore the motivations, challenges, strategies, and outcomes associated with the company’s efforts to integrate sustainability into its business model. (4 points)
The above 3 sections should be at least 1200 words in length (excluding cover page, and references) and should draw from the cases and readings discussed in class.
(4) You will also produce a reflection on your use of Gen-AI. This should be no less than 600 words. (1 point)
Reflect on how you used Gen-AI in your research and writing process. What benefits did you notice? Were there any limitations or challenges? How did you overcome these challenges?
Provide the prompts used to engage the Gen-AI with this assignment. Discuss how AI-generated insights were modified or expanded upon to align with course concepts and the selected organization’s context. You should explain how this integration helped to refine or redirect the AI’s initial suggestions.
Provide examples of how AI-generated content was used as a starting point for deeper exploration into topics such as supply chain sustainability, ESG reporting, or sustainable business models, drawing on specific readings and case studies from the course.
A list of references is required that fully and accurately reflects all sources you cite in your paper, including Gen-AI. Use APA referencing style, and be sure to include citations within your document. Not following these guidelines will negatively affect your grading points for this assignment. Gen-AI is a great tool to format references, however, always check that the correct information is being provided. DO NOT:
produce a document with mostly bulleted points
produce a document with lots of direct citations
produce a document that is unoriginal or generated mostly by AI
produce a document with no in-text citations
produce a document with made-up examples or uses non-credible sources
repeat the same points over and over
reproduce essay structure, material or text from your peers
lastly, don’t forget to cite the chatgpt, thank you!
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