(choose between this two article and write the essay) 1) What is an event portf

(choose between this two article and write the essay) 1) What is an event portfolio, how can we deploy them, and why is this strategically important for event tourism strategy?
2) What is the future of events in the Middle East and how are countries – from Saudi Arabia to Qatar – approaching major event tourism strategy?
THE BRIEF
I want you to take the ONE “Big Debate” topic you feel most passionate about and go into detail across the following headings.
INTRODUCTION AND RATIONALE (5 marks) – what are the 2-3 key specific issues related to the topic you wish to address, and why is this general topic and the specific 2-3 issues you have chosen important RIGHT NOW.
MAIN BODY (15 marks) – discuss these issues in detail and explain clearly how these related to event tourism strategies.
CONCLUSIONS AND RECOMMENDATIONS FOR INDUSTRY (5 marks) – what are the key conclusions of your essay, what are the key policies or practices that you recommend to policy makers or managers working in event tourism?
GRADING CRITERIA
I will be marking your work based on the following criteria:
1. Have you illustrated an in-depth knowledge of the chosen topic and specific issues?
2. Have you argued critically? i.e. have you used evidences to provide a balanced argument?
3. Have you supported your arguments with a variety of academic, industry and other relevant sources?
4. Is your work well-referenced throughout, with a correctly formatted reference list at the end highlighting all the sources you have used?
5. Have you used the headings above to structure your essay?
6. Have you written this in a well formatted way, free from grammatical errors and formatting mistakes?