topic: Sheraton hotel in toronto Assignment structure The structure of the essa

topic: Sheraton hotel in toronto
Assignment structure The structure of the essay as the following:
• Introduction – Service marketing definition / what is the essay about, add the main points of the essay
Q1/ Summary of the case
• Q2 / Characteristics of Services – Add them all with definitions and examples from the case
• Q3 / Add either the following modules or theories (Marketing Mix, SWOT analysis, Product lifecycle, Micro/ Macro environmental factors) ⚫
Q4/ Recommendation on the customer service in the hotel and airport – ways to improve the gaps of the services
• Conclusion.
note: in question “4” the recommendation and customers feedback you should take it from “booking.com” website