This summative assessment is the start of inputting information into the Strateg

This summative assessment is the start of inputting information into the Strategic Marketing Plan Template. You will complete portions of this template in Weeks 1, 2, 4, 5, and 6,
The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.
Deliverable
Access the Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis. You will complete the rest of this document later in this course.
Support with research. Demonstrate that you are learning from the course by accessing, performing, and applying the course resources and other credible sources.
Cite sources to support your assignment.
Format your citations and references according to APA guidelines.
Submit your completed Wk 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template.