This assignment will give you some experience in analyzing companies that are do

This assignment will give you some experience in analyzing companies that are doing social media well, what they are doing that is working, and what challenges and successes they need to address.
1. Choose a company to look at and analyze. You will need to not only outline what it is doing as far as social media goes but also discuss some of its successes and challenges. Provide an overview of what the company has done so far on social media.
2. Pick one other company associated with this company in the industry and provide a comparison of their social media. Some examples include the following:
Laughing Man Coffee, Starbucks, and Dunkin’
MLB and MLS
Netflix and Hulu
Steak & Shake and Inn-N-Out
Peloton and Apple Fitness
Delta, United, and Southwest Airlines
Microsoft and Adobe
Nike and Adidas
Bleacher Report and Front Office Sports
Taco Bell and Chipotle
White Claw and Bud Light
3. Provide recommendations for the company you selected regarding what they can do better on social media based on the data/information you found.
4. Address any gaps. This is where you identify the missed opportunities and possible directions in which the company can go for the future. Provide your overall insights here.
5. Provide your references for citations appropriately.