The focus of this assignment is based on articles and readings on Internet advertising. Based on the information you have reviewed as well as your own personal research, identify the key effects of Internet technology on commercial advertising as we know it today. Support each of your identified effects, whether they be positive or negative outcomes, with substantial thought and discussion, citing the appropriate sources for your rationale. Keep in mind that “personal research” is research you have gathered outside of the articles and information provided to you.
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