reference at least 3 of the charts and graphs from the text, and 1 from another

reference at least 3 of the charts and graphs from the text, and 1 from another source.
Read the case study “Southwest Airlines,” found in Part 2 of your textbook.
text link – https://ambassadored.vitalsource.com/reader/books/9781264250165/epubcfi/6/96[%3Bvnd.vst.idref%3Dcase23]!/4/2/2
The case study must be in APA format. The abstract page you have included must be on a separate page.
Look at the objectives of case analysis in the text on page CA2.
Look at the preparation for discussion and written analysis in the text.
This should be largely financial. Trend analysis means to look at a period of years. You need to analyze and look for problems, challenges, and trends, etc… that will help you with strategic challenges and a strategic plan.
What do the numbers mean? Just reporting numbers does not give context or analysis of what they mean to the company.
Need SWOT points clearly defined, analyzed, and explained. There should be several for each part of the SWOT.
Identify specific strategic challenges in the analysis. These should be bulleted or numbered so you can refer to them. You should also tie each to the other parts of the analysis.
Develop a specific strategic plan to fix the challenges. These should be bulleted or numbered so you can refer to them. You should also tie each to the other parts of the analysis.
The flow of the case study must be easy to follow. Analysis leads to specific challenges leads to plan specifics leads to implementation.
Please remember that you are using the past and current information to look for strategic challenges and make a strategic plan to fix the challenges or take advantage of strategic opportunities you have identified.
Review the “Guide to Case Analysis,” found on pp. CA1-CA11 of your textbook (the guide follows the last case in the textbook).
Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis for “Southwest Airlines.” Ensure your case analysis is in APA format.
Your case analysis should include the following:
A case analysis overview, including the company’s current situation, most recent strategies, and significant problems/issues confronting management.
The results of your Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis of the company.
The results of your financial analysis of the company, using at least three relevant Key Financial Ratios from Table 1 in the “Guide to Case Analysis.”
A detailed descriiption of your recommended strategic changes that address the problems/issues you identified above.
A well-developed action plan for how the company should implement your strategic changes.
This should read as a native English speaker. Do not use words like thus, henceforth, furthermore, etc. In text quoted material needs to be in quotation marks.
The case analysis must be in proper APA format. This means having the appropriate parts and appropriate format. You are missing the abstract page as a separate page. The title page can not have anything else on it.
Your reference page must be totally separate.
Look at the objectives of case analysis in the text on page CA2. This is very important for the overall analysis.
Look at the preparation for discussion and written analysis in the text.
Included a large financial component of your analysis. This should includes graphs, charts, etc… over many years and current. The main thing is to show your analysis of financial to help in your strategy. What do they say? What do they mean? What are the trends? How will these influence the company in the future?
It is hard to have a thorough financial analysis without going into the financials in depth.
Need to get sources outside of text to help develop analysis. This is especially helpful in the financial area with updated info. Don’t be afraid to use financial websites to help you with your analysis. They are a great source of charts, tables, and graphs.
SWOT points are clearly defined. Each of your points need a thorough analysis as to why and how each is important is strategically in addition to a thorough explanation of each.
The thing to remember is that you will use the SWOT to help turn weaknesses into strengths and threats into opportunities.
Identify specific strategic challenges in the analysis. List some challenges and show how they are developed from your analysis and how they are important strategically. Remember these by definition are longer term in nature.
Develop a specific strategic plan to fix the challenges and/or take advantage of any opportunities. Refer to the challenges to show a particular part of the plan will fix the challenge. Must also include how you would implement.
more specifics is important.
The entire case study analysis needs a bit more development in most of the parts.