Market Analysis §Market segmentation and target market selection. §Buyer behavio

Market Analysis
§Market segmentation and target market selection.
§Buyer behavior.
§Competitor analysis.
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§Estimate of the firm’s annual sales and market share.
The Economics of the Business
§Revenue drivers and profit margins.
§Fixed and variable costs.
§Operating leverage and its implications.
§Start-up costs.
§Break-even chart and calculations.