IBISWorld Global Industry Report for Global Hotels and Resorts, from IBIS data b

IBISWorld Global Industry Report for Global Hotels and Resorts, from IBIS data base;
Marriott 20233 Annual Report
Based on the information available through these reports, using inductive reasoning, respond to
the following questions. Use the questions are the headings in your submission.
Questions:
a. Using the World Global Industry Report, what information explains some challenges in
operating a resort on Vancouver Island?
b. On a scale of 0-10 how good is Marriott Hotels (Resorts) performing on the industry’s
key operating criteria?
c. Given the outcome of your analysis, what do you most attribute to Marriott’s success; in
other words, what is their competitive advantage.
4. Conclusion: What are the implications of this information for individual Resort Managers?