These are the campaigns that you can choose from. I need 2.
Assignment 3 asks you to review a number of previous campaigns on the assigned health issue. The review should give you some ideas about how communication strategy and tactics are aligned with each other to achieve communication objectives. After reviewing the campaigns, you may also get familiar with various communication tactics, and start to have a sense of the appropriateness, effectiveness and limitations of different tactics.
The assignment should be group planned. First, you should identify the most relevant campaigns to complete this assignment. Relevance can be determined by if the campaigns you choose have a similar target audience and communication objectives in comparison to the one you are planning. After completing your Assignment 1, you should have a basic understanding of the prevention or detection behaviors and health knowledge that need to be promoted regarding your health issue.
Second, the whole group should discuss your review criteria when you summarize and evaluate a prior campaign. Please revisit Chapters 10-14, especially Chapter 13. After your decide your criteria, each team member should then follow the same criteria so your critiques will be on the same page.
Campaign review FAQ and requirements:
How many campaigns do you need to review? Two campaigns/per person. For example, if you have 5 people in a group, you are supposed to submit a report containing 10 campaign critiques. Submit only one report per group, but ensure you list the name of contributor beside each campaign reviewed. In each group’s work, different members should NOT select the same campaign.
What must be included in each campaign critique? For each reviewed campaign:
Specify the target audience and objectives of the campaign at the beginning of your review.
Specify the tactics used in the campaign, such as messages, activities, materials, media and channels, that were developed to serve communication strategies and objectives.
Evaluate the campaign’s tactics based on key elements discussed in Chapter 13. Criteria may include:
Integrated approach
Creativity in support of strategy
Cost-effectiveness
Imagination of the potential barriers
Culturally competent and issue-driven communication messages, channels and activities
Communication concept (see the list on pp. 385-386)
Messages developed: e.g., are the messages appropriate to the target audience, good or bad for message retention? (see the checklist on p. 390)
Program launch activities, media and materials
Partnerships
D. Please include appropriate hyperlinks and/or visuals as examples when illustrating your points.
Each person’s contribution (evaluation of two campaigns) should be about one single-spaced page (word document).
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