Exam Content
Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS).
Review the Case Study document.
Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.
Use the Case Study Review Guide as a tool to help you complete your analysis.
Using the below attached Template, Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on the above factors. (Download the Word document template below, include your name and date, and fill in each section under the headings.)
Week 2 Summative Assignment Template 2023.docx
Include a summary of each section in your analysis:
Mission, vision, values, and objectives and their financial and ethical impact
Organizational structure and culture and their financial and ethical impact
Current marketing strategies
Current financial analysis
Competitive advantage
Current value chain
Current target market
External environmental factors and their impact
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality). NOTE: The Case Study is University class materials/readings; it is not published work; therefore, it does not count toward the 3 required references.
Format your citations and references per 7th edition APA guidelines.
Submit your assignment as an attached Word document following APA guidelines.
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