Assessment Type: Major report Word Limit: 1800 Referencing: APA7 Do not use AI o

Assessment Type: Major report
Word Limit: 1800
Referencing: APA7
Do not use AI or Fake Articles in this report
We view a multitude of information from our everyday surroundings through lenses made up of
our identity, preconceptions, and social norms. However, our interpretation of information should
not be the only one we consider.
Recent changes to the tourism industry have provided an opportunity for the future of the Tourism
and Hospitality Industry to be transformed and build further connections between People and
Places. Differentiation in the visitor experiences that are available within a destination are critical
for long term sustainability and competitiveness.
In Assessment 3, you will be required to consider industry stakeholders’ images and views of
Hurstbridge through attending a webinar and make a recommendation for a new sustainable
visitor experience product. Your idea should be supported by applying two of the key
topics/concepts discussed throughout the semester You should utilise both academic and
industry research.
Your report should comprise distinct parts:
a) Title Page
b) Executive summary (not included in the word count)
c) Introduction including structure of report and recommendation background (200 words)
d) Background of destination (Hurstbridge) and opportunities and strengths you are
focusing on (200 words), include maps and photos from the field trip
e) One Proposed Visitor Experience product for your target market which considers the
opportunities provided and identifies a gap in the visitor product offering. Your idea
should apply two of the key topics and concepts discussed throughout the semester
(700-750 words).
f) Recommended target market/s for your new visitor experience (you should consider the
demographic, geographic and psychographic characteristics of your markets with
supporting research and use of info graphics) (400-450 words)
g) Conclusion (200 words)
IMPORTANT NOTES:
• Submit your report as a Word Document to Turnitin via MyWAI
• Consider the professional presentation of your document, it should be appealing and
attractive for stakeholders to review• Include diagrams, pictures and maps where necessary
• You must not undertake any primary research when completing the report (interviews
or questionnaires).
• Refer to the resources available below