Write an operational reccomendation paper in response to these concerns based on

Write an operational reccomendation paper in response to these concerns based on a previously done SWOT analysis:
Biggest opportunity for BudLight: Regaining alienated core customers that were lost from their sponsorship of Dylan Mulvaney Instagram post.
Biggest threat for BigLight: Mexican Lager took market share
An operatoinal reccomendation is the first few steps or course of action to implement based on concerns or opportunitys for the company. The company chosen was BUDLIGHT.