Write a 4-5 page paper (including a Sources page) in which you:
Justify the purpose of the selected health care establishments’ products and services and their associated life cycles.
Propose one strategy to improve the marketing mix of the selected health care establishment.
Support your strategy by highlighting one benefit of portfolio analysis and providing at least two examples that show differential advantages.
Determine the impact of possible economic decline on product-market expansion and how it can affect business planning based on a global operating environment.
Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the products and services they provide.
Use 3-4 credible, relevant, and appropriate sources to support your writing. Cite each source listed on your Sources page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Propose product development strategies for a health care organization that impact the marketing mix, the use of technology, and marketing research.
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