Visit Sephora website (https://www.sephora.com/Links to an external site.) 1) Wh

Visit Sephora website (https://www.sephora.com/Links to an external site.)
1) What social media is the company sponsoring (ie what social media icons do they have) and where are the social media icons located on the page? (1pt)
2) What mechanisms does the site provide for you to get or share information with the company outside of social media (Communities, How-Tos/Education, etc.) Be specific? (2pts) (25+ words)
Visit Lie-Nielson website (https://www.lie-nielsen.com/Links to an external site.)
3) What social media is the company sponsoring (ie what social media icons do they have) and where are the social media icons located on the page? (1pt)
4) What mechanisms does the site provide for you to get or share information with the company outside of social media (Education, Events/Workshops, etc.) Be specific? (2pts) (25+ words)
General
5) Explain the similarities and differences between the two sites from the social media each sponsors (2pts) (25+ words)
6) Explain the similarities and differences between the two sites from other mechanisms outside of social media each supports. (2pts) (25+ words)
7) Which site seemed more appealing to you from a social media / internal mechanisms perspective to get you to purchase their product(s)? Why? (2pts) (25+ words)
8) Describe the business value of social networking and other internal / organic mechanisms for Sephora and Lie-Nielson
a) Per Ch9, what role is Sephora and Lie-Nielson (User, Sponsor, or Social Media App Provider)? Based on this role, does Sephora/Lie-Nielson incur costs? If so, what costs? (1pt)
b) If costs are incurred, why do businesses continue to use social media? Please integrate revenue, cost, and profit into your answer. (2pts) (25+ words)