The company chosen is Shopify: This phase of the project includes the evaluation

The company chosen is Shopify:
This phase of the project includes the evaluation of firm performance and business model.
First, find the 10-K of your selected company for the last fiscal year available (2023 or 2022). Based on the 10-K (and perhaps other resources on the web) evaluate firm performance using following approaches
2- Accounting profitability measures: ROA, ROE, and ROI of the company in the last five years (you might need to download previous 10-Ks of the firm for this data). Draw a graph and table for each of the ratios and show how they changed in the last five years. Involving other ratios in addition to these and comparing the firm’s performance in these measures with its industry or main competitors would bring you bonus points.
3- Compare the performance of your selected company with its competitors using industry-specific criteria (for example, we compared TikTok and Youtube in the class on the basis of time users spent in the platform). The information for this comparison is not usually in the 10-K. You need to search the web for this question.
In each section, incorporate concluding explanations concerning firm performance and its competitive advantage.
That is the link for Shopifys 2022 financial:
https://s27.q4cdn.com/572064924/files/doc_financials/2022/ar/4cdd44db-ca94-4d2a-ae03-4dad70a72c58.pdf