Overview You are a business analyst at Financial Charm Bank. You have received a

Overview
You are a business analyst at Financial Charm Bank. You have received a data set that will be used for predicting customer churn. In order to accomplish this, your first task is to ensure the business processes in place reflect accurate data. For a prediction to occur, the patterns identified in the historical data must persist in the future.
You have also been given the business rules that define how the banking system generated this data. In this assignment, you will analyze the quality of data and review the underlying business rules. You will then write a report for your vice president (VP) recommending changes to the business rules and corresponding processes to help improve data quality.
Prompt
Create a report reviewing the business rules that generated the data set and recommending any areas of improvement. Use Excel or Power BI to review the quality of the data and identify any opportunity to improve. Then, review the business rules and apply them to the data analysis process.
In the report to the VP, include the following criteria:
Determine the relevant columns for predictive analysis of customer churn. Justify your reasoning.
Using Excel or Power BI, perform a data quality analysis and describe the results from your analysis.How will this affect your predictive analysis?
Explain how you can improve the data quality of these columns
Describe at least two additional data fields that may be useful for analyzing future customer churns.What will you do to find out if the record is recent or stale?
How will the additional data help in predicting customer churn?
Analyze the business rules and provide your recommendations to improve the business process.What bad business process(es) could have led to this poor-quality data?
Recommend modifications to the business rules or processes to improve the quality of data.
What business rules will you create to capture the additional data required?
What to Submit
Submit a 2- to 3-page Microsoft Word report using double spacing, 12-point Times New Roman font, and one-inch margins. This report should include references cited in APA format