For the product/company that you want to write your PR Plan on Write ( it has to

For the product/company that you want to write your PR Plan on Write ( it has to be super detailed and specific to every point)
Situation Analysis: 2 pages. overview of the brand and product with its attributes and the market size including other players and competition including its percentage.
What is the product, and why is it special; What is the market and market condition – a detailed SWOT – strengths, weaknesses, opportunities and threats); why is this product better, and how will it overcome the weaknesses and threats; how will it succeed ( extremely detailed with stats and graphs)
Objectives: Three bullet points on what is the Objective of this PR Plan. Increase awareness? Change Perception? Generate shareable content? Create an ongoing campaign focusing on…
Buyer Personas: Start building profiles for three to four buyer personas. No need to get fancy or too specific at this point. Just picture the person; give them a name; where they live; age, occupation… ( at least 3 buyer personas)
PLESE ADD GRAPS AND STATS AND MAKE IT VERY DETAILED
choose a innovative and new product