Description. During week one and week two, we went over predictive analytics, co

Description. During week one and week two, we went over predictive analytics, communication analytics, Big Data, SEO, digitial analytics, digital advertising, social media, Web 2.0, third-party data ecosystem, and Web Analytics Roles (CO1 & 2). For the Week 2 Assignment, please choose either Option A or Option B and write a research paper. Option A: Review the Week 1 Readings & Resources and Week 1 Content. Write a research paper on predictive analytics in the service or production field, such as retail, healthcare, and supply chain management field while answering the following questions: Identify the association with structured and unstructured to Big Data factors by using scholarly research article(s) (please use the critical thinking process throughout all of your response). Explain the purpose of the Search Engine Optimization within the “conversion” technique(s)? Discuss a chosen researched industry that uses Digital Analytics? Describe Digital Advertising by using a researched business example. Please consider the following: Write a paper that is minimum of two pages. Include at least two scholarly sources using APA format. Assignment will be automatically reviewed by Turnitin. Submit assignment by Midnight of day seven. Please see the attached grading rubric.