Case Study/Exercise APA Paper: 25% of final grade Exercise/Case: What Does the Future Look Like?A critical ingredient to studying the general business environment is identifying opportunities and threats. An opportunity is a condition in the environment that, if exploited, helps a company achieve strategic competitiveness. In order to identify opportunities, one must be aware of current and future trends affecting the world around us.Thomas Frey, senior futurist at the DaVinci Institute, says that the chaotic nature of interconnecting trends and the vast array of possibilities that arise from them is somewhat akin to watching a spinning compass needle. From the way we use phones and e-mail, or recruit new workers to organizations, the climate for business is changing and shifting dramatically and at rapidly increasing rates. Sorting out these changes and making sense of them provides the basis for opportunity decision making. Which ones will dominate and which will fade?
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