| would encourage you to not start from the top of theOST, but rather pick 1 pro

| would encourage you to not start from the top of theOST, but rather pick 1 product that is on the market, and work it backwards through the OST by defining its competitors and then the opportunity space they address and then to a larger outcome. Starting with an outcome first is very challenging. As it often results is a very large scope which makes thisharder to conduct this exercise. You scope appears verylarge with limited tangible products for development inthe solution/experiment space.When | say select a disruptor — | mean an animal product that is brand new to the market in its design and approach. For simplification | would be fine if you pick any animal health product on the market. Then work through the steps | outlined above.
1. Determine product of interest
2. Investigate similar solutions on the market
3. Categorize those solutions
4. |dentify the opportunity in the market space they
address
5. Fit them under a theme that has an associated (something measurable)