Using the health care organization you have been researching, identify one or mo

Using the health care organization you have been researching, identify one or more of these promotional tools being used: advertising, sales promotion, direct mail, public relations, and personal selling. (NOTE: The easiest way to find an organization’s most current promotional activities is to visit its social media site(s) or its website – search within a section called “News” or something similar.
2. Select one of these strategies and describe the communications message or theme.
3. What objective do you think is being supported by the strategy? (i.e, brand awareness, need recognition, service/product interest, stimulate desire, purchase action, or other)
4. How does the message present useful ideas (information) in a manner that makes them clearly understood (communicate), cause the consumer to believe the message is true (convince), and is as appealing or more appealing than the message delivered by competitors (compete)?
5. What is the creative strategy being used? (humorous approach, problem/solution, information sharing, testimonials, demonstrations, rational appeal based on service’s value proposition, irrational appeal based on worry, fear, self esteem enhancing, other, etc.)
6. How would you measure the effectiveness of the promotion?