This elevator speech should explain why this essential question matters. You should minimally include: 1) what is the essential question, 2) who cares about it and where they live (regional/global), 3) when it matters (people there now/people over generations), 4) why they care (think of several distinct arguments), and 5) what are any ethical concerns (e.g. opportunity cost). You should read the file I attached below to help organize your thoughts.
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