The reading mentions that some firms have a “dual advantage” (see p. 8). Does yo

The reading mentions that some firms have a “dual advantage” (see p. 8). Does your final project firm (JPMorgan Chase) have a resource or capability that provides a dual advantage (or at least the potential for a dual advantage.)? Will the firm be able to sustain this dual advantage? Why or why not?
The reading focuses on economic value as a way of measuring competitive advantage. Think of at least one other measure of value that could be used instead. What is it? How does it compare with economic value? For example, what are the advantages & disadvantages of using economic value vs. the advantages & disadvantages of the measurement you’ve thought of in terms of assessing a firm’s competitive advantage?